New Old Spice Guy

Når en kampanje får så mye ros og tilhengere som de forrige Old Spice reklamene gjorde, er det ikke en lett jobb å ta på seg. Det ligger mye press.
Men Wieden + Kennedy fant en løsning.
De har utvidet kampanjen, og samtidig endret den totalt.

For å lese mer om den,
trykk her

Eller ta en titt på en av de mange filmene. Fortsatt morsomt :)

Life in a day - Livet på en dag.

Dokumentar on en enkelt dag på jorden.
Vel verdt tiden å se!

Klikk her for å komme til video
Eller gå til: www.youtube.com/user/lifeinaday

Norwegian med ny reklame

Norwegian har kommet ut med fem nye filmer.
Har bruker de SF (superenkel forskning) for å vise fordelen ved å fly med dem.
Søte og lette filmer, som lett får fram budskapet.

Se filmene her

Now that calls for a Carlsberg

Awsome!
What a great idea! :D

Bamboo and Canvas bag

John Cho Moore designs and creates beautifull, handmade bags made of bamboo and canvas.
Watch the process below. Art!

Simons Cat

Denne katten har jeg fulgt en god stund nå.
Så søt og tullete! :D
Alltid en glede å se på.

DnB reklame med George Clooney

Try Reklamebyrå har virkelig gjort en god jobb med denne reklamen.
(Ikke overraskende når de samme team som produserte den Gullfisken-vinneren 'Young, free & single')

Mye humor og bruk av kjendis på riktig sted gjør denne til en glede å se på.
Jeg tror vi har en ny Gullfisk vinner i siktet her.. :)


Se filmen her, og les litt om bruk av kjendiser i Norske reklamefilmer
(http://www.kampanje.com/markedsforing/article5732467.ece)

Tine - dobbel dose påfyll

Tine Iskaffe har lansert et nytt konsept.
"Kom deg videre på to minutter"

Formålet er energi og inspirasjn i hverdagen.
- sier Anette Tvenge, merkevaresjef i Tine.


– Målet er at Tine IsKaffe alltid skal sørge for påfyll til både kropp og hode. Siden produktet tar seg av energi til kroppen, var vår jobb å ta hånd om inspirasjon til hodet. Hva som inspirerer hvert enkelt menneske finnes det ingen fasit på, men at de fleste er nysgjerrige på litt annerledes kunnskap, det tror vi på, sier byrået. (McCann)


Jeg synes kampanjen har en god base, og gode ideer.
Jeg liker også veldig print kampanjen (som du kan se etter alle filmene) er fine og har store muligheter til å bygges på i lang tid. De er pene, og når informative i mer enn 2ekunder når man har litt dødtid og ingenting å se på, f.eks. på trikken.

Jeg synes bare det er så synd at dette ikke helt formidles videre i reklamefilmene.
Plakatene vil jeg gjerne stoppe opp og lese, det har jeg tid til. Men i forhold, så virker reklamefilmene litt for langt. Tegneserie skaperen var av interesse, men det er fordi det ligge innen det kreative. De andre kjedet meg fort. Like mye informasjon og spenning i design hadde gjort seg :)

Jeg gleder meg til å lese en av plakatene på trikken :)

Se KreativForum for mer informasjon og film + plakater:
http://www.blogger.com/img/blank.gif
(http://www.kreativtforum.no/default.aspx?ID=Cases&guid=9b755fc3-ff6c-46d2-8f0b-c7d1af7b1f7f)

Ps. Legg merke til helt nederst på siden.
Den er Mad i Sweden.
Hvorfor ble svenskene sure? :P

All I want for Christmas

is this pen.
It look sooooo good!!

28 år i samme reklamebyrå

Det er en flott og lojal kunde! :)

http://www.kampanje.com/markedsforing/article5690201.ece

The Shell lady is back :)

Shell had a campaign in the 1990’s for ”extra Service”, where Marianne Frogness featured in TV ads. She works in a petrol station and complaint about the
costumers who want’s this or tha service. To which she notes
“We don’t do that here, that’s Shell”
(Ref. http://www.kampanje.com/markedsforing/article5646670.ece)

As they are now bringing the term ”extra Service” back, they are also bringing
the Shell lady back. I await excited to see how they will update the character
and what she will say next.

Have a look at the old character from 1992 here:

Burma campaign

JWT New York won a black pencil at the D&AD awards fpr their 'Burma' campaign for Human Rights Watch in the installations category.
Great, great peice of work!

Prank

Fun and true to their brand.
Great idea!!

Speed camera lottery

It’s back! :D
I loved fun theory when it first started and I’m delighted to find that they have not given up on this.
Keep it up!!

Where would you wake up?

Fifty People, One Question: London from Fifty People, One Question on Vimeo.

Is it weird that my first thought was heaven?

The DNB logo

There has been some negative feedback on this logo, and as far as I know. Not much positive.
Firstly there is the price. Said to cost somewhere between 150-170 million NOK, that’s about 15-17million pounds. From this, the company will get 13-17 million NOK (1,3 – 1,7 million pounds), just in fees.
(Reference - http://www.kampanje.com/markedsforing/article5633224.ece)

I find myself wondering (considering that Snøhetta design is a company within Snøhetta, which is a well known, even world known architectural design company) if this price includes a fabulously designed new building aswell…?

I’ve got nothing bad to say about Snøhetta. I was at a talk they had just this year, and although a bit eccentric for my taste, I respect their thought process, considerations and designs.
But I can’t understand the price tag… I know great design should be valued and it’s not only the price for the logo, but still. Over 150million NOK! How much do the charge for a building then?

But back to the logo.
http://www.kampanje.com/markedsforing/article5633922.ece

- dead boring
- lacks character
- aggressive
- childish
- lacks the right values

People aren’t agreeing on what’s wrong, just that IT’S wrong.
“Is a simple, clean and tidy solution[…] But it doesn’t tell me anything about what the company does. ” - Designer Marius Renberg

Can you find a bank logo (in Norway) that tells you that it’s a bank, when you removed your preconceived notions about it? I can’t.

“This doesn’t have to be an indication that a new profile process is required. It’s more a reminder that the real profile is created through longevity and consistent work over weeks, months and years to come ”
- Geir A. Skomsøy (http://www.kreativtforum.no/?ID=Community&guid=adbf8d9d-6ebc-4931-a105-689f34c2bfe2)

In short, advertising…

I feel quite indifferent to the new logo, but I find it unfortunate that it’s not more exciting and bold.
Take a look at this logo.

I can’t help but notice a striking similarity to the DNB logo.
Here is their web page: https://www.nordnet.no/mux/web/nordnet/index.html
Take a look, and feel free to notice that DNB is a partner with this company.
Was the new logo design to have a connection to this company or is it just a lucky/unlucky fluke?

Beautiful art

The ad in it self is okey.
The art work on the other hand, is mesmorizing, so beautiful!

F*** photoshop.

I don't know if I've ever wanted a pencil so bad before... :D

I might be in love...

The bowl is just GREAT!!!
Check out:
http://www.obol.co/products/Obol-%252d-Cream-White.html
to get one!

Pattex glue

There's nothing like a good piece of guerrilla marketing =)
Love the move from a small piece of glue to building material.

Jennifer Annistons’ Sextape (or Smartwater)

Just talking about how good the water is, isn't enough.
Let's put everything that gives a viral hits, and maybe that'll do it...

I like the idea, but I'm not completly convinced.
A bit more of a real viral feeling and this would be great!

Dell: Streak Man Project

I'm not sure this is a good sell, but it is good fun to watch =)
The actors have some good dance moves.

Golf Digest, hitting cars.

This is great.
A big attention grabber =)

KLM. Personal Space

Personal space is always an issue when alone in public.
It's fun to see how they have tested the need for personal space among business men and transferred it into a great ad idea. The used of a candid camera and the reaction of the last man makes this a great idea. =)

Another Old spice ad

I loved the last one, and thought that was it.
They couldn't do one just as good.
But they did :D

Seth Godin. This is broken

Oh crap, now all I do is find broken things =P
This is funny and makes you think.

Seth Godin at Gel 2006 from Gel Conference on Vimeo.

John Cleese on creativity

I'm a big fan of Monty Python and love to watch Fawlty Towers when I was younger.
Cleese has a great creative mind, and shares some good points!

Dunkin Donuts Penguin

This is quite silly, but also quite cute.
I would love to see this as a guerrilla marketing campaign. Loads of penguins all around. That would be fun! =)

Alfa Romeo. There is no getting away from this ad...

This is so cute and so funny. I think it would be even better if they had used a model of the car (a flat one). And it could be good for other products, like toys.

The Swagger wagon

I'm not to sure if this will sell any cars.
But it's funny, and memorable.

Brazilian book association

This campaign is very nice =)

To encourage more people in Brazil to read, this campign was started.

On the back of the stickers there is a message saying:
“Every place has a story. And some stories have a book”.