This is the first lingerie ad I’ve seen, and liked.
And I really like it.
They are drawing attention to the store, before it even opens.
As you are invited to have a sneak peak at the ladies as they walk
around, there it causes no offence to any conservative members
of the public, and the once that enjoy the view, can hang a round
for a bit. As we can see one man doing in the film.
Great idea and implementation.
I’m sure their first week open will be quite busy. =)
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