Sunday, May 2, 2010

Smoking: toxic waste

I have seen many anti smoking ads and campaigns,
but non similar to this. They have taken a unique approach,
and are telling a storywhere a company is dispose of their
toxic waste, through cigarettes. They are implying that
smokers are poisoning their body,and pay for it.
The boardroom, and attire of the actors make this ad believable,
and you could imagine this to be that start of smoking.
I like the way they have created an ad, which tells the story about
how bad smoking is, but does so subtlety, and with finesse.


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