The streaker

To promote a partnership between Portugal’s biggest football club and the biggest Portuguese bank a stunt was created.
We have all seen a streaker run across the football field as the police
chase him/her. But instead of pinning this guy down, they lift him up
and start celebrating =)
A good way to reach the audience at the football stadium which created
a buzz and got attraction from other medias and was further publicised by this.
I like it =)