Tuesday, April 13, 2010

Barnardo’s: interactive poster

Barnardo have created an interactive poster where, when you donate, the image will change.
The expression on the girls face is breathtaking, and the slight change is moving.

I love the new use of this media and how it makes suffering, which is so easily ignored, more personal and imidiate. The change in the poster is a instant reward for the audience, and the donation will be a long(er) term reward, as it will be going to a child in need.

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